E-commerce seems like a natural and simple way to earn money. However, the internet presents many challenges that you must overcome in order to succeed. Although eCommerce has clearly solidified its position among both business owners and shoppers, it hasn’t been without its pitfalls. Perhaps one of the biggest obstacles is a lack of eCommerce web design experience.
An inefficient website will only lead to a loss of conversions, while an easily navigated and user-friendly website will attract more customers. An E-commerce website allows you to have your own virtual storefront, which requires equal efforts as a traditional set-up. Please don’t fall into thinking that your eCommerce website can set itself up and forget about it.
Don’t take the risk of making some of the most common mistakes we’ve observed when it comes to eCommerce. Using knowledge of e-commerce website design Melbourne experts, you can have a better online store and avoid pitfalls.
- Too much text
Instead of boring your customers with text that users won’t even read, it is recommended to use product images and video demonstrations to make your store stand out.
Instead, it would help if you focused on building an easy-to-use website that is based on high-quality graphics and images. Using beautiful products to advertise your business is going to be much more useful than merely focusing on descriptions of the products.
- Avoid a messy hierarchy.
Don’t make your customers do the legwork. Make a wonderful first impression by categorizing your items properly on virtual shop fronts.
If you’re planning on launching your own eCommerce store, you’ll want to plan ahead and have a system in place for your product catalogue. Don’t just throw products up without considering proper categorization.
- Overlooking web security
Securing your site is one of the most important things your business needs to focus on. Having an SSL certificate installed will allow users to ensure that their information is encrypted and protected. It will not just give you and your business credibility, but it also establishes trust, which leads to more sales.
- Hidden contact information
Online stores offer customers a hassle-free shopping experience. Compared to the real world, they can go in and out of browser sessions without being blocked or hassled by persistent sales assistant staff. This is like a self-checkout service, and customers love that. However, if they do want some help or talk to a real person (chatbots don’t count), make sure you provide a safety net by making sure you have someone else who can help them.
- Poor page design
Everyone loves a great photo. With a quality product photo, you turn your products into a living, breathing part of your site. Images are powerful. They can sell almost anything and drive more traffic to your website.
Get more people to buy your products by showing them off in the best possible light. There’s no better way to make shoppers want what you’re offering than with a beautiful, high-quality product photo.
A well-built eCommerce store can do wonders for a business, but building an effective site isn’t easy. Time is money, and you don’t have time to build a quality site that converts guests into buyers. Get an e-commerce web design Melbourne expert to help you create your online store.