Local SEO helps you be found by customers in your local area. This is accomplished by increasing the number of citations your business has on sites like Google and Bing, which will help them find you when they search for local businesses nearby.
It can also be done on social media platforms like Facebook, Twitter and Instagram. For example, if you are a business located in Melbourne and want to rank for keywords such as “Melbourne lawyer” or “Melbourne plumber”, then you would need to target those keywords in your content marketing efforts as well as any local citations (such as business listings) across the web.
What are the different aspects of Local SEO?
There are a few different aspects of Local SEO that are important to understand:
- On-page optimisation:
The most basic form of local SEO involves optimising your website for your location. This includes keyword research, content creation and tags, meta descriptions, etc. The price for this type of local SEO varies depending on your business size and how much time you have to spend optimising your site.
To know more details about understanding Local SEO and its costs,
https://www.digiwhiz.com.au/blogs/an-understanding-into-local-seo-and-its-costs